Data Science and Machine Learning in Marketing, Media and Finance (CXOTalk #294)

Data science has useful applications in financial services and the entertainment industry. Matthew Marolda, Chief Analytics Officer at Legendary Entertainment, and Dr. Anthony Scriffignano, Chief Data Scientist at Dun & Bradstreet, tell CXOTalk about the core techniques of data science, its common elements across industries, and lessons to be learned.

Read the complete transcript of this video interview here: https://www.cxotalk.com/episod....e/data-science-appli

Marolda formed and runs Legendary Entertainment’s Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Prior to Legendary, Marolda founded StratBridge LLC in 1999, offering “Moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many pro sports teams (acquired by Legendary in 2014, after Marolda joined Legendary).

Scriffignano has over 35 years of experience in IT, Big-4 management consulting, and international business. Scriffignano leverages deep data expertise and global relationships to position Dun & Bradstreet with strategic customers, partners, and governments. A key thought leader in D&B’s worldwide efforts to discover, curate, and synthesize business information in multiple languages, geographies, and contexts, he has also held leadership positions in D&B’s Technology and Operations organizations and served as the primary inventor on multiple patents and patents pending for D&B.