How Bad Actors Exploit Social Media Activism for Profit

An "entertaining guide" on exploiting social media activism for profit. Don't do any of the actions talked about in this video, watch the conclusion for a detailed discussion on the ethics of what these people are doing. It is truly terrible and needs to be stopped. Movements discussed include Black Lives Matter, Australian Wildfires, and the Sudan Crisis.

VIDEO STRUCTURE

0:00 - Introduction Skit
1:06 - Find your cause
2:24 - Brand yourself as the model activist
3:16 - Create a post or challenge that relies on VIRAL marketing to reach as many people as possible
6:11 - Find an excuse to renegade on your promises
7:22 - PROFIT
8:53 - Conclusion and discussion of ethics

EXCERPT
Finding your cause is the first step in your path to riches. You need to find a cause that A LOT of people care about. The more emotionally charged the better. This cause should make people feel emotions of either sadness or outrage. This will make your work easier in the later stages of the cycle.

Now you may be asking, “how do I find a cause?”

Simple, just keep updated with the news cycle. What new event or cause has been taking Twitter by storm? What can people just not stop talking about? Keep updated with influencers and don’t let any profitable cause escape your attention.

The newer the better … you want people to ONLY look at your brand as the solution for helping the cause. Established charities and organizations helping this cause are bad for business. In the world of Instagram activism, it’s a dog eats dog world and you want to be the first dog to the party. In other words, first-mover advantages matter.

Some examples of previous causes that have created successful accounts are … the Sudan Crisis, Australian Wildfires, and Black Lives Matter. Choose your cause wisely.

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Sources and select image attribution:
https://pastebin.com/V31BE7br
License: http://creativecommons.org/licenses/by/4.0/

Other images licensed from Dreamstime, Unsplash, Pexels, and other stock websites.

Music:
Night In Venice by Kevin MacLeod
Link: https://incompetech.filmmusic.....io/song/5763-night-i
License: http://creativecommons.org/licenses/by/4.0/

Loopster by Kevin MacLeod
Link: https://incompetech.filmmusic.....io/song/4991-loopste
License: http://creativecommons.org/licenses/by/4.0/

Virtutes Vocis by Kevin MacLeod
Link: https://incompetech.filmmusic.....io/song/4591-virtute
License: http://creativecommons.org/licenses/by/4.0/

Black Vortex Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

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